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Privacy Policy


[Last Modified: July 3, 2017]



BORDER STREET (“Company”, “us”, “we” and “our”) is a global shopping platform that aggregates fashion designers, manufactures, or owners (“Business Partners”) from around the world to international markets.  This privacy policy ("Privacy Policy") governs the data collection practices by us while either a user (“User(s)”) or Business Partner, use our Services and website, available at: www.borderstreet.com (“Website”).


This Privacy Policy discloses how or why we collect, share and use our Users’ and Business Partners’ data (hereinafter the “Business Partners and “User(s)” shall be collectively defined as “you” or “yours”).  We respect your privacy and committed to protect the privacy of our users.


This Privacy Policy is an integrated part of the Company's Terms of Use (“Terms of Use”) and is a legally binding agreement between you and us. The Privacy Policy and Terms of Use shall be binding upon any user using or attempting to use the Website or Services as defined and detailed in our Terms of Use, including any portion thereof. Definitions herein shall have the same meaning as defined in the Terms of Use.




In order to protect your privacy and make sure you understand exactly what information may be collected about you, we have set up this Privacy Policy.


 In our Privacy Policy, you will learn about:

  •   What type of information we collect?

Information we collect from business partners

Information we collect from users


  •  How we use the information we collect?
  •  How we collect your information?


  •  With whom we share the information, and for what purpose?

Right to obtain a copy, delete or revise the data collected & opt – out rights


  •  For how long we retain the information we collect?


 How do we safeguard your information?

 Our servers’ location

 Do Not Track disclosure


  •  Children's policy
  •  Updates or amendments to the Privacy Policy


  •  How to contact us





We may collect two types of information from you.

The first type of information is non-identifiable information which may be made available via the use of the Website or Services. Thus, we are not aware of the identity of the user from which the Non-Personal Information was collected. (“Non-Personal Information”).


The Non-Personal Information collected by us may include your aggregated usage information and technical information transmitted by your device, including but not limited to: type of browser and the settings, operating system, type of the device used to access our Services, your ISP, log data, visits to the Website, pages viewed, Items views or Items saved, date and time stamp, duration on the page, location data(if you have that functionality set up) the path taken in the site and your IP addresses (***Please note, we consider IP to be Non-Personal Information, however, in some countries and jurisdictions this data might be considered as identifying and “Personal Information”), etc. We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users' movements around the Website in order to ensure that our Website’s Content is presented as effectively as possible as well as to gather demographic information about our user base as a whole.


The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual (“Personal Information”). Personal Information includes your name, email address and private password submitted upon registration, etc.


Please note that we may collect different categories of Personal and Non-Personal information from you depending on the nature of your interaction with the Services, as detailed below.

If we combine Personal Information with Non-Personal Information, the combined information will be treated as Personal Information for as long as it remains combined.



If you are one of our Business Partners, we may collect the following information from you:

  • Registration: information that you provide when you create an account. For example, in order to register to the Services, we require basic contact information such as: first and last name, email address, brand name and brand’s site/online shop etc. Further, during the registration process the Business Partners will be provided with a user name and a password, which can be replaced following login in. you represent and warrant that you are responsible for maintaining the confidentiality of your username and password. You represent and warrant that you will not provide inaccurate, misleading or false information to us. If information provided to us subsequently becomes inaccurate, not updated, misleading or false, you will promptly notify us of such change.
  • Payment: In order to receive payments from us, you will be required to fill in your payment details, such as: bank or financial account information, PayPal account, etc.
  • Technical: we also collect viewing and usage information that relates to your interaction with the Site, such as your IP address.




If you are one of our Users, we may collect the following Information from you:

  • Registration: In order to purchase an Item or create a Wish List you might be required either to submit your email address or to sign up and register by creating an account (“Account”). During the registration process, you will be asked to provide us with the following information: full name, private password (“Password”), email address as well as shipping and billing addresses, you can then choose to provide us with further information about yourself such as your phone number and date of birth. During the checkout, you will be required to provide us with your payment details (i.e., gift card, credit card or PayPal details). WE DO NOT STORE THE PAYMENT DETAILS AT ANY TIME, thus you will need to re-enter the payment information for each order. In addition, the transaction is provided by our secured partners and third-party payment processors.
  • Signing in from your Facebook account: You can also sign in from your Facebook account, if you do so, you authorize us to access certain Facebook account information, such as your public Facebook profile in consistency with your privacy settings in Facebook. 
  • Newsletter Subscription: If you voluntarily subscribe to our Newsletter you will be asked to provide us with your email address, you can unsubscribe at any moment through your account or by clicking unsubscribe.
  • Contact Us: if you voluntarily contact us, you might provide us with your contact information such as your name, telephone number, address, email, etc. we will use this information solely to respond to your request and support your needs. 
  • Technical: we also collect viewing and usage information that relates to your interaction with the Website, such as your IP address



We collect your information during your access or use of the Website and Service as detailed above. We collect your information in an effort to operate, manage and improve the Services and shopping experience, to communicate with Users about our Items, services and promotions and respond to your inquiries, provide you with requested services and to enhance and improve the performance and accuracy of our service and website. We may use Users’ information collected online to process and fulfill Users’ order. In addition, we maintain a record of Users’ Items interests, purchases and whatever else might enable us to enhance and personalize Users’ shopping experience. We also monitor our website use and traffic patterns to improve our designs, the Items and Services we offer and the way in which we offer them, all to enhance your experience.



Depending on the nature of your interaction with the Services or Website, we may collect information from you automatically or when you voluntarily choose to provide us with information, all as detailed in this Policy.

If you are User or a Business Partner, we collect information that you voluntarily provide us during your interaction with the Services solely for the purpose of providing the Services.

We may also collect certain types of information automatically, including through the use of Cookies, Web Beacons and other similar tracking technologies (as detailed below). These tracking technologies allow us to personalize your experience with the Services (e.g., remember your password when you login).

For information regarding choices you may have with respect to our use of your information, please refer to the “right to obtain a copy, delete or revise the data collected” section of the Policy.


We may use industry-wide technologies such as “cookies” and other technologies (e.g. web beacons, pixels, etc.) in our Website and Services, as we gather certaim information automatically, by ourselves or by using third party service and store it in log files.  A "cookie" is a small piece of information that a website assigns to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and your Account and our Website quicker and easier. You can find more information about cookies at www.allaboutcookies.org. Please note that most browsers will allow you to erase cookies from your device, block acceptance of cookies, or receive a warning before a cookie is stored, through your device or browser settings. However, if you choose to disable cookies, some features of our Services may not operate properly and your online experience may be limited.


Third parties (i.e., Google Analytics) may also use cookies, scripts or web beacons for the purpose of tracking and analyzing your use, this information does not include Personal Information. To learn more about how Google uses data from our use of Google Analytics Cookies, we recommend you review Google’s policies located at: www.google.com/policies/privacy/partners. We also encourage you to review the Google Analytics’ currently available opt-outs for the web tool available at:  https://tools.google.com/dlpage/gaoptout/



We do not share any Personal Information collected from you with third parties or any of our partners except in the following events:

1)     Authorized Disclosures. We may disclose your Personal Information to third parties when you consent to a particular disclosure of your Personal Information. Please note that once we share your information with another company, that information becomes subject to the other company’s privacy practices.

2)     Third Party Partners- share your Personal Information with third parties that perform services on our behalf (e.g. customer service, marketing assistance, delivery services, payment process, tracking, servers, service functionality and support, etc.) these third parties may be located in different jurisdictions;

3)     Law Requirement- we will share your information, solely to the extent needed to comply with any applicable law, regulation, legal process or governmental request (i.e., to comply with courts injunction, Federal Trade Commission's (“FTC”) requirements, etc.);  

4)     Policy Enforcement- we will share your information, solely to the extent needed to enforce our policies including investigations of potential violations thereof or to detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues;

5)     Company’s Rights- we will share your information, solely to the extent needed to establish or exercise our rights to defend against legal claims;

6)     Third Party Rights- we will share your information, solely to the extent needed to prevent harm to the rights, property or safety of us, our users, yourself or any third party or for the purpose of collaborating with law enforcement agencies or in case we find it necessary in order to enforce intellectual property or other legal rights.

7)     Corporate Transaction- We may share personal information, in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our affiliated companies or acquiring company will assume the rights and obligations as described in this Privacy Policy.

We always strive to serve you better and improve our performance, therefore, we may combine information you give us through our Website with publicly available information and information we receive from or cross-reference with select partners and others. By combining the different information, we are able to enhance Users’ shopping experience by providing Users’ with more relevant items, promotions and special events which we believe Users’ will find interesting, as well as to communicate with you better.

We may store Non-Personal and Personal Information on our servers or our cloud servers, use or share Non-Personal Information in any of the above circumstances, as well as for the purpose of providing and improving our Website and Service, aggregate statistics, marketing and conduct business and marketing analysis, and enhance your experience with the Website.



You have a right toobtain a copy of your Personal Information that we hold. Further, you have the right to have the information associated with you corrected, if inaccurate, or erased, if we do not have a legitimate reason for retaining the information. you may, at any time, make such request (to access, change, update or remove your Personal Information) by contacting us at: [email protected]. Please note we reserve the right to charge a small fee for such request. Further, note that we may require certain information from you in order to verify your identity and locate your data and that the process of locating and deleting the data may take reasonable time and effort. Data privacy and related laws in your jurisdiction may provide you with different or additional rights related to the data we collect from you, which may also apply.



Even after providing your consent to this Policy, you are entitled to change your mind and opt-out of the data collection and sharing process related to our Website, by changing your browser or settings and disabling or blocking cookies, in any event the cookies will be automatically deleted within a reasonable period of time, with respect to Company’s collection proposes. You may also opt-out by contacting us at: [email protected]. Note that once you opt out, part of the Services provided by us might no longer be available.

As we use third party retargeting services, you may also opt-out directly from third party retargeting cookies or other ad-technology trackers through self-regulator services like the Network Advertising Initiative’s (“NAI”) website - NAI consumer opt-out page or the Digital Advertising Alliance’s (“DAA”) website - DAA opt-out page.



We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion. Please note that unless you decide to delete your Account by sending us a request do so, or any part thereof, or instruct us otherwise, we retain the information we collect for as long as needed to provide the service and to comply with our legal obligations, resolve disputes and enforce our agreements.

Once you delete your account you will not be able to recover it and will have to register again with a new account in case you choose to use the Service.

In addition, some of the data we receive depends on your privacy settings with the social network (i.e., Facebook) and you should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our Website.



We take great care in implementing and maintaining the security of the Website and your information. We employ industry standard procedures and policies to ensure the safety of our users’ information, and prevent unauthorized use of any such information. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our Website, and we make no warranty, express, implied or otherwise, that we will prevent such access. We may adopt what we believe is appropriate data collection, storage and processing practices and security measures to protect against unauthorized access to such data.

If you feel that your privacy was treated not in accordance with our policy, or if any person attempted to abuse our Website or acted in an inappropriate manner, please contact us directly at [email protected].



The Service does not respond to Do Not Track signals. For more information about Do Not Track signals, please see http://www.allaboutdnt.com/.



The Website and Services are not designated to users under the age of 13 and the Company does not knowingly collect or maintain information from users who it positively knows are under the age of 13. If a parent or guardian becomes aware of personal information we have collected from an individual under the age of 13 please contact us at [email protected]. In the event that we become aware that a user under the age of 13 has shared any information, we will discard such information.



We reserve the right to periodically amend or revise the Privacy Policy at our sole discretion; such changes will be effective immediately upon the display of the revised Privacy Policy. The last revision date will be reflected in the "Last Modified" heading. Your continued use of the Website, following the notification of such amendments constitutes your acknowledgement and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

In the event of a material changes we will make best efforts to notify you by email or through your Account. 



If you have any general questions about the Website, Service or the information that we collect about you and how we use it, please contact us at: [email protected].


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